Community has many meanings – it can mean a school community, a neighborhood, a town or even a larger meaning like a world community. Whatever the meaning attached to it, we know it’s important. During uncertain times like we’re in, community adopts an even greater role in supporting the people living and working in it and so often comes together for hope, help and encouragement.
After one hundred years of bringing play to all types of communities, we’ve lived through a lot, mostly good but also times like the one we’re in right now. In 2020, we’re celebrating one hundred years in the play, playground and recreation industry. To mark our one-hundred-year milestone, we introduced the Play20 campaign – 20 acts of kindness in 2020 to make communities all around the world happier, healthier and more playful places to live and work.
When we launched Play20, we were in San Juan, Puerto Rico with the United Way packing food for children and families that face food insecurity. We knew this was important work but had no idea how vital this overall effort would become. Now more than ever, our communities need our help.
As a way to show our support now and into the future, we decided on a new way to continue the Play20 campaign. We’re all going to need to get back to our parks, playgrounds and recreation areas soon and will need great, vibrant community spaces to come back to. Sometimes, when you can’t be somewhere or use the spaces you take for granted, they take on an added importance.
To help communities add more play when they’re ready, we’re putting some of our favorite Burke playgrounds up to 40% off. Playspaces of all sizes and to fit in a variety of budgets are part of our Play20 Community Sale. There’s more though, we wanted to do something that provides relief and assistance to organizations that are helping children and families in our communities right now. Each time we sell a new Burke play structure as part of the Play20 Community Sale, we’ll donate $100 split between the Boys & Girls Club of America and Feeding America. Because without proper food, nutrition and a healthy environment, kids and communities can’t grow, learn, develop or play. It’s Play That Moves Us in a whole new way and allows us to continue to live our mission, values and passion. We’re stronger together and will get through this, return to the outdoors and appreciate play in a whole new way.
For more information, go to www.bciburke.com.
In collaboration with the National School Boards Association and Lyft, Aetna will give $100,000 in essential rides for families in school districts around the country to help families this school year.